Secret Brand
Mission Statement
We build groundbreaking privacy technologies with a focus on increasing usability and adoption. We empower our own community to contribute directly to the success of our network and its applications, and we enable them to directly benefit from its growth. We are passionate and inclusive. We maintain a global presence. We work hard towards driving usage and awareness. We educate and cultivate our community. We build relationships and partnerships across the world so that people everywhere can benefit from privacy.
Vision Statement
By solving for data privacy, Secret Network will become a foundational pillar of a more decentralized, more democratic, and more empowering internet. Providing privacy and protecting data is critical for empowering people, protecting their freedoms, and unlocking value for users all around the world. We strive to build a sustainable network, ecosystem, and community that will work towards global adoption of our technologies.
Our visual brand is
humanist.organic.illustrated.flowing.striking.
Logo
Icon
The Secret S evokes a flowing network and the duality of secrets: privacy and transparency.
The ends of the S are open, allowing data to freely flow in and out. The interior of the S is private, an enclave that encloses the activity of the network itself.
The overall shape of the S is reminiscent of a yin-yang, again reflecting the duality of a privacy-preserving network — a deeply humanist technology.
Primary Logo
Secondary Logo
Typography
Heading 1
Montserrat Bold (700)
Heading 2
Heading 3
Heading 4
Hind Regular (400) is used body copy, and Hind Bold (700) is used for bold body copy, buttons and alerts.
Paint Swirl
Topographical Map
Analog Colors
Primary
#151A20
rgb(21, 26, 32)
#FFFFFF
rgb(255, 255, 255)
Secondary
#5F5F6B
rgb(95, 95, 107)
#816DA8
rgb(129, 109, 168)
#D53A2C
rgb(213, 58, 44)
#EA7534
rgb(234, 117, 52)
#E5C7A3
rgb(229, 199, 163)
#FFD72E
rgb(255, 215, 46)
#5AA361
rgb(90, 163, 97)
#3EB7AC
rgb(62, 183, 172)
#4195C4
rgb(65, 149, 196)
Tertiary
#BCBCCC
rgb(188, 188, 204)
#D2BEED
rgb(210, 190, 237)
#EF726C
rgb(239, 114, 108)
#FFAA88
rgb(255, 170, 136)
#FFE6D2
rgb(255, 230, 210)
#FFEB97
rgb(255, 235, 151)
#B1D8A3
rgb(177, 216, 163)
#9AE8DA
rgb(154, 232, 218)
#8FD2EA
rgb(143, 210, 234)
High Key Colors
Primary
#151A20
rgb(21, 26, 32)
#FFFFFF
rgb(255, 255, 255)
Secondary
#5F5F6B
rgb(95, 95, 107)
#7A5CD6
rgb(122, 92, 214)
#FF144E
rgb(255, 20, 78)
#FF6510
rgb(255, 101, 16)
#FFCE99
rgb(255, 206, 153)
#FFEC00
rgb(255, 236, 0)
#25A02B
rgb(37, 160, 43)
#00DDBE
rgb(0, 221, 190)
#00B3EA
rgb(0, 179, 234)
Tertiary
#BCBCCC
rgb(188, 188, 204)
#D2BEED
rgb(210, 190, 237)
#EF726C
rgb(239, 114, 108)
#FFAA88
rgb(255, 170, 136)
#FFE6D2
rgb(255, 230, 210)
#FFEB97
rgb(255, 235, 151)
#B1D8A3
rgb(177, 216, 163)
#9AE8DA
rgb(154, 232, 218)
#AEE0ED
rgb(174, 224, 237)